Creativity

Hyundai: Make an Impression

Leaving your mark.

Published on Oct 13, 2011

Editor's Pick

Innocean's new campaign for the Hyundai i40 incorporates the work of desert sculpturist and impression artist Jim Denevan. The artist, who generally works with sticks, stones or even his hands to create vast works of art on deserts and dry lakes, use the i40 car to create an impressive design on Lake Rebecca, a salt lake in Western Australia. Noah Marshall directs the TV spot, as well as three web films that chronicle Denevan's work and journey.

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Credits

Date
Oct 13, 2011
Agency:
Innocean
Client:
Hyundai
Creative Director:
Scott Lambert
Copywriter/Art Director:
Mike Lind
Head of Broadcast Production:
Tania Templeton
Group Business Director:
Tim Hiley
Senior Business Manager:
John Larkin
Planning Director:
Kathy O'Connor
General Manager:
Amanda Wheeler
Production Company:
The Sweet Shop
Director:
Noah Marshall
Executive Producer:
Wilf Sweetland
Global Executive Producer:
Sharlene George
Chief Executive Officer:
Paul Prince
Second Unit Director:
Joel Harmsworth
Director, Photography:
Daniel Ardilley
Producer:
Tony Whyman
Editor:
Tim Mauger
Composer:
Antony Partos, Sonar
Sound Director:
Song Zu

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