Creativity

Hyundai: The Elantra Driveway Decision Maker

Would an Elantra look good in your driveway?

Published on Sep 04, 2012

Editor's Pick

To help guide customers through the process of choosing between its Elantra Sedan, GT or Coupe models, Hyundai and agency Innocean USA created a digital experience that lets users "test drive" the three different models in their own neighborhoods virtually.

ItsDriveway Decision Maker app uses Google Maps with Street View. Users select either an Elantra Sedan, Coupe, or GT, type in their address and are then able to drive drive the car down their street, through their town, and attempt to park it in their actual driveway. Users can also try out different exterior color choices and trims to see if the car looks good next to their home.

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Credits

Date
Sep 04, 2012
Agency:
Innocean
Client:
Hyundai
Executive Creative Director/Production:
Greg Braun
Creative Director:
Tom Pettus
Creative Director:
Scott Muckenthaler
Digital Producer:
Melissa Moore
Digital Producer:
Ashley Glib
Art Director:
Vince Murray
Art Director:
Tom Gibson
Copywriter:
Steve O'Brien
Copywriter:
Mike Duckworth
Digital Production Company:
Bossa

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