With all TV and print creative driving consumers to its website, Hyundai is seeking to stake its claim as a first-rate automaker and ease buyers' minds when it comes to a car purchase with "Think About It." The Goodby-created campaign website delivers re-purposed footage and a nice Tetris-styled navigation image that lets visitors peruse video--including dark, desolate, snow-capped driving--and product info. Overall, the objective of the campaign is to challenge consumers on the standardization of a cool car, and the site provides a nice birds-eye view.
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