Creativity

Hyundai: Think Fast -- Super Bowl XLVI

Trust us. It's fast.

Published on Jan 30, 2012

Editor's Pick

Hyundai's Super Bowl commercials, which will appear in the first and fourth quarters of Sunday's big game, emphasize the speed of the 2012 Veloster Turbo and the Genesis Coupe R-Spec. Created out of Innocean, the carmaker's internal agency.

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Credits

Date
Jan 30, 2012
Agency:
Innocean
Client:
Hyundai
Creative Director:
Max Godsil
Creative Director:
Robert Prins
Creative Director:
Eric Springer
Copywriter:
Scott Hanson
Copywriter:
Jeb Quaid
Art Director:
Arnie Presadio
Producer:
Jen Weinberg
Director:
Daniel Kleinmann
Editor:
Cut + Run
Editor:
Steve Gandolfi
Assist:
Isaac Chen
Music:
Endless Noise
Head of Production:
Will Woollett
Associate Creative Director:
Kevin Samuels
Associate Creative Director:
Frauke Tiemann
Senior Producer:
Jennifer Weinberg
Production Company:
Rattling Stick
Director, Photography:
Giorgio Scali
Producer:
Giorgio Scali
Producer:
Johnnie Frankel
Visual Effects:
MPC-LA
Executive Producer:
Asher Edwards
Producer:
John Attard
Production Coordinator:
Stefano Salvini
Visual Effects Supervisor:
Dan Sanders
Visual Effects Creative Director:
Jake Mengers
Visual Effects Team:
Dan Sanders
Visual Effects Team:
Steward Burris
Visual Effects Team:
Dominic Edwards
Visual Effects Team:
Michael Wynd
Visual Effects Team:
Mark Gethin
Visual Effects Team:
Brinton Jaecks
Visual Effects Team:
Fabio Zaveti
Visual Effects Team:
Andrew Roberts
Visual Effects Team:
Daniel Kmet
Visual Effects Team:
Krystal Chinn
Visual Effects Team:
Katerina Arroyo
Telecine:
MPC/LA
Colorist:
Mark Gethin
Music:
Endless Noise
Sound Design:
Endless Noise
Composer:
Jeff Elmassian
Composer:
Andy Rehfeldt
Music Producer:
Mary Catherine Finney
Music/Sound Engineer:
Grant Cornish

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