A Hotel Becomes a Magical Musical Instrument in This Playful TV Ad

Ibis Hotels Will Also Launch an Interactive Experience Based on the U.K. Concept

Published on Oct 13, 2014

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Ibis Hotels is trying to communicate that it's more than just a budget room for the night in this fun new TV campaign out of BETC London. As different guests -- businesspeople, kids, old people -- try out some of the hotel's social spaces, their movements create musical notes. The notes quickly evolve into the song "Crayon" by the indie Canadian artist Caribou (aka Daniel Victor Snaith).

The spot was directed by Clemens Habicht and broke on U.K. television over the weekend. Ibis also plans to launch an in-hotel interactive experience based on the ad, details of which are yet to be revealed. Its previous digital work includes "Sleep Art," where data recorded from guests' sleep patterns was turned into artwork.

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Oct 13, 2014
BETC London
Executive Creative Director:
Rosie Bardales
Creative Director:
Dave Hobbs
Creative Director:
Rich Stoney
Art Director:
Ciara O'Meara
James Briggs
Head of Broadcast Production:
Julia Methold
Broadcast Producer:
Samara Zagnoiev
Creative Planner:
Felipe Pires-Dias
Business Director:
Anna Izbicki
Project Manager:
Kate Blumer
Production Company:
Riff Raff Films
Clemens Habicht
Director, Photography:
Duncan Telford
Tiernan Hanby
Editing Company:
Final Cut
Steve Ackroyd
Audio Post:
Sound Designer/Mixer:
Sam Ashwell
"Crayon" by Caribou
Music Company:
Woodwork Music
Music Company:
BMG Chrysalis
Post Production:
Electric Theatre Collective
Visual Effects Supervisor:
Paul Wilmot
Visual Effects Producer:
Alannah Currie

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