This Moving Film About a Blind Runner Is Actually an Ad for IBM

Spot by The Barbarian Group Highlights Simon Wheatcroft's Reliance on RunKeeper

By Alexandra Jardine. Published on Nov 11, 2015

Editor's Pick

It's not always easy to make a film about data that has an emotional connection, but IBM has managed it in this docu-style spot for its IBM Cloud Services, showing how it powers apps like RunKeeper. In the film, by The Barbarian Group, we're introduced to Simon Wheatcroft, a blind runner who relies on RunKeeper to help him run some pretty extreme cross-country routes. The film, directed by Tucker Walsh at M ss ng P eces, captures the enormity of what he's doing, and reminds us that IBM Cloud processes the data behind RunKeeper.

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Nov 11, 2015
The Barbarian Group
Creative Director:
Adam Lau
Creative Director:
Eric Burnett
Art Director:
Andrew Peet
Morgan Perrine
Broadcast Producer:
Damon Webster
Broadcast Producer:
Sherri Hollander
Digital Producer:
Steven Kreuch
Business Director:
Roger Ramirez
Account Executive:
Sophie Shrem
Production Company:
m ss ng p eces
Tucker Walsh
Executive Producer, Founder:
Ari Kuschnir
Partner/Executive Producer:
Kate Oppenheim
Executive Producer/Partner:
Brian Latt
Head of Production:
Dave Saltzman
Stine Moisen
Director, Photography:
Tim Sessler
Production Supervisor:
Naomi Wells
Post Production Supervisor:
Cynthia Angel
Beast TV
Jai Shukla
Post Producer:
Colleen Valentino
Assistant Editor:
Sarah Germano
Flame Artist:
Scott Bravo
Andy Huckvale
Sound Design:
Q Department
The Mill
Fergus McCall

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