Sunshine Is the Vital Ingredient in These Clever Ikea Posters

Posters Use Shadows to Promote Outdoor Range

Published on Dec 11, 2014

Editor's Pick

This outdoor campaign from Ikea Australia uses nothing but silhouettes to convey how people can get the most out of their outside spaces -- whether it's having a barbecue, playing games or chatting with a drink. Created by Sydney agency The Monkeys to promote Ikea's 2015 Outdoor Range, the idea was inspired by the fact that Australian outdoor spaces are not all stereotypical grass backyards; rather people might have a small terrace courtyard, a balcony or even a shared concrete rooftop. The tagline is "Add Sunshine."

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Dec 11, 2014
The Monkeys
Executive Creative Director:
Justin Drape
Creative Lead:
Paul Bruce
Art Director:
Barb Humphries
Senior Planner:
Michael Hogg
Art Buyer/Producer:
Alison Dunlop
Head of Print Production:
Tom Harrison
Print Producer:
Chris Benson
Designer/Finished Artist:
Anthea Wright
Executive Digital Producer:
Lauren Glynn
Design Director/Flash Designer:
Han Lee
Senior Digital Designer:
Eva Godeny
Senior Digital Designer:
Tim Grout
Senior Content Director:
Naomi Iland
Content Manager:
Liza Schulberg
Media Agency:
PR Agency:
Nick Bowers
Photographic Production:
The Kitchen
Cream Studios

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