Creativity

You Could Spend Your Whole Life in an IKEA Bed

Jesper Ericstam spot will make you want to cozy up

Published on Apr 19, 2013

Editor's Pick

A super-adorable family's life stories are told in this charming commercial for IKEA by Akestam Holst, directed by Jesper Ericstam at Social Club. "Beds for Life" opens with a Kodak-moment style filtered image of a newborn baby, and charts his entire life -- from childhood to college to having his own family -- all in bed.

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About

Credits

Date
Apr 19, 2013
Agency:
Akestam Holst
Client:
Ikea
Creative Director:
Andreas Ullenius
Agency Producer:
Camilla Geijer
Copywriter:
Maja Folgero
Copywriter:
Viktor Jacobsson
Art Director:
Petra Albrektson
Art Director:
Andreas Ekelund
Prod. Co.:
Social Club
EP:
Magnus Theorin
Direction:
Jesper Ericstam
DOP:
Henrik Stenberg
Production Manager:
Jimmy Wahlin
Post:
Stopp
Post:
Chimney

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