First You're Sad, Then You're Just Crazy In Ikea's Surprising Ad About a Discarded Lamp

This surprisingly poignant ad, which snatched the Cannes Grand Prix from the teeth of Honda

Published on Apr 03, 2006

Editor's Pick

Together, agency Crispin Porter + Bogusky and director Spike Jonze manage to make us feel sorry for a discarded lamp until we are called "crazy" by a curt Swedish spokesman. This surprisingly poignant ad snatched the Cannes Grand Prix from the teeth of Honda.

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Apr 03, 2006
Crispin Porter & Bogusky
Creative Director:
Alex Bogusky
Art Director:
Mark Taylor
Art Director:
Steve Mapp
Ari Merkin
Director, Photography:
Rodrigo Prieto
Associate Creative Director:
Paul Keister
Agency Producer:
Rupert Samuel
Spike Jonze
Eric Zumbrunnen
Production Company:
Morton Jankel Zander
Editorial Company:
Spot Welders

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