Ikea: Peace, Love and Storage

There's really no debate here, but whatever.

Published on Mar 30, 2011

Editor's Pick

Mother and Ikea have started a gender-based debate on domestic disorder to promote better storage as in-home peacekeeper.

The integrated campaign launches with this spot, featuring stand-up comics, shot in front of a live audience, arguing over the inherent sloppiness of the opposite sex.

The campaign also includes a Facebook page, where viewers can submit their vote for messiest sex (um, gender), along with photographic evidence from their own homes. The app also allows users to continue the argument with friends and get storage tips from Ikea experts.

The Facebook page will also host a handbook called Peace, Love and Storage.

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Mar 30, 2011
Mother London
Art Director:
Mother London
Mother London
Creative Planner:
Mother London
Agency Producer:
Mother London
Nick Jones
Production Company:
Another Film Company
Sue Caldwell
Tim Hardy
The Mill
Director, Photography:
Brett Turnbull

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