Creativity

Find the Perfect Position for Your Christmas Tree With Ikea's Augmented Reality App

Retailer Adds a Seasonal Feature to Recently-Launched Ikea Place

By Alexandra Jardine. Published on Nov 30, 2017

Editor's Pick

Ikea's augmented reality app, Ikea Place, already helps you to imagine its furniture in your home-- but now you can add something more for the holidays. The chain has created a new feature that helps you position your Christmas tree in exactly the right spot.

Ikea Place, which launched in September, helps you place furniture virtually in your home, and the tree feature works on the same principle, adding four true-to-scale tree styles for users to choose from. (It's no doubt you'll be heading to Ikea to buy your decorations as a result)

Ikea worked with agencies Space10 and TWNKLS on the user experience and development of the feature, and 72andSunny Amsterdam on the marketing campaign around it, which includes an online film, seen here, as well as GIFs and influencer activity.

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About

Credits

Date
Nov 30, 2017
Agency:
72andSunny Amsterdam
Client:
IKEA
Concept Development:
SPACE10
Concept Development:
SPACE10
Film Production:
Mr. Frank
Film Production:
Mr. Frank
Editing Company:
Mr. Frank
Editing Company:
Mr. Frank
Audio Post:
Stainless Sound
Audio Post:
Stainless Sound
Music:
Stainless Sound
Music:
Stainless Sound
Post Production:
The OutPost
Post Production:
The OutPost
Ar App Development:
TWNKLS
Ar App Development:
TWNKLS
UX/UI DESIGN:
Norgram
UX/UI DESIGN:
Norgram
Sound Design:
Plan8
Sound Design:
Plan8
UI Animations:
Set Snail
UI Animations:
Set Snail

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