Creativity

Sweden's Humanium Metal Initiative Takes Cannes Innovation Grand Prix

Project Deconstructed Illegal Guns and Used Metal to Invest in Communities

By Lindsay Stein. Published on Jun 27, 2016

Editor's Pick

IM Swedish Development Program's Humanium Metal initiative nabbed the Grand Prix for Innovation at the Cannes Lions Festival for Creativity.

The project, created by Akestam Holst and Great Works, aims to gun violence and poverty by using deconstructing illegal guns and using the metal to build products and put money back into communities.

"We believed [Humanium] showed innovation at every stage, from concept to procurement to the supply chain to the business model to the partnerships," said Jury President Susan Lyne, president and managing partner, BBG Ventures.

Read more about the judging over at AdAge.com.

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Credits

Date
Jun 27, 2016
Agency:
Akestam Holst
Client:
IM Swedish Development Program
Agency:
Great Works

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