James Ready: Billboard Coupon
Savings=More Beer.
Published on May 03, 2010
Editor's Pick
Leo Burnett Toronto's Coupon Billboard made the Cannes Outdoor Lions shortlist in the Alcoholic Drinks category.
Leo Burnett Toronto helps beer drinkers do some penny-pinching in this outdoor/mobile campaign for James Ready. The agency erected billboard "coupons" which passersby could shoot with their mobile phones and redeem at nearby retailers, all in the name of saving up for more James Ready beer.
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Credits
- Date
- May 03, 2010
- Agency:
- Leo Burnett Toronto
- Client:
- James Ready
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