Creativity

This paint brand from Sri Lanka is made out of discarded temple flowers

'Petal Paint' will be used to restore temple murals

By Alexandra Jardine. Published on Aug 15, 2018

Editor's Pick

Here's an innovation we haven't seen before: a paint brand in Sri Lanka created a whole new range from pigment based on discarded temple flowers.

JAT Holdings worked with Leo Burnett Sri Lanka on creating Petal Paint, which was developed in an effort to reduce waste and create something beautiful from the flower offerings that are regularly left at Buddhist temples. (Since it takes around 200 kilograms of dried flowers to make 50 liters of paint, JAT Holdings is launching a public campaign to collect the dried flowers discarded from temples.)

The petals are are dried and the pigments are transformed into liquid paint, encased in beautiful packaging based on the temple designs. As well as being sold in stores around Sri Lanka, the paint itself is also being made available to artists to restore temple art, as many of the murals in the country's are faded and the wall paint available in the market does not always match the traditional colors or texture of wall paint used in the originals. Having gone live in Sri Lanka, the company is also looking at rolling out the campaign to other countries with Buddhist temples.

Mark Tutssel, executive chairman and chief creative officer of Leo Burnett Worldwide, comments in a statement: "This revolutionary idea harnesses the power of creativity to positively impact the world. It's a wonderful example of a brand giving something back to Sri Lanka's heritage and culture. This innovative work not only invites people to engage in a truly unique way, it also ensures the very important preservation and restoration of sacred temple art."

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Credits

Date
Aug 15, 2018
Client:
JAT
Agency:
Leo Burnett Sri Lanka
Global Chief Creative Officer:
Mark Tutssel
Chief Creative Officer:
Judy John
Executive Creative Director:
Anthony Chelvanathan
Executive Creative Director:
Rajdeepak Das
Executive Creative Director:
Lalindra Nanayakkara
Senior Creative Director:
Athula Kathriarachchi
Associate Creative Director:
Nikhila Dissanayake
Art Director:
Janath Gamage
Art Director:
Anthony Chelvanathan
Art Director:
Athula Kathriarachchi
Senior Copywriter:
Anusha Wijeyeratne
Senior Copywriter:
Thuthi Gunawardena
Senior Copywriter:
Appanna Chetranda
Designer:
Anthony Chelvanathan
Designer:
Janath Gamage
Illustrator:
Chathuranga Gamage
Artist:
Kalum De Silva
Editor:
David Nakata
Managing Director:
Ranil De Silva
Chief Executive Officer:
Arosha Perera
Director:
Selonica Perumal
Director:
Jude Benedict
Senior Manager:
Surani Perera
Head of Operations:
Mehnaz Ilhamdeen
Group Director:
Caryll Vandort
Print Producer:
Gord Cathmoir
Group Head:
Dennis Mather
Director:
Wasim Akram
Associate Media Director:
Nilusha Wanasinghe
Executive Agency Producer:
Franca Piacente
Senior Brand Manager:
Varuni Jayasekera
Group Head:
Eranga Hemajith
Group Head:
Tara Ramanayake
Studio Artist:
Robin Osmond
PR Manager:
Nadiya De Lanerolle
Photographer:
Jehan Adahan
Photographer:
Mike Tjioe
Technical Consultant:
Udayanga Senaratine
Lab Assistant:
N.D. Lakshman
Coordinator:
Brayan Livera
Music Production Company:
Rayson Matthews
Creative Studio:
NICESHOES
Group Head:
Jayantha Liyanage
Production Coordinator:
Jayamali Erangika

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