JCPenney and Mother New York brought Christmas joy to 12 cities in the United States, as part of the retailer's JCP Holiday Giving Tour. The company held 12 gift-giving events in cities like New York, Orlando, Knoxville and others. Each time, the town was given a bright red JCP box out of which came a special gift. While the Big Apple got a day of skating, Knoxille received a gift-giving blimp. Film crews documented each event, and the videos came be seen on the JCP YouTube page.