JetBlue Creates Office-Themed Souvenirs to Remind You to Take a Vacation

Choose a Printer Snowglobe or a Human Resources Scented Candle

By Alexandra Jardine. Published on Aug 23, 2017

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JetBlue is encouraging people to take a vacation with a range of ironic "souvenirs" that remind them how much time they spend at the office.

The Office Souvenirs line, created by the airline's agency Mullen Lowe, reimagines typical souvenir shop trinkets like snowglobes, candles, keychains, mugs and clothing with an office theme, to "reflect the memories we're busy making at the office instead of on vacation." For example, there's a Human Resources scented candle or the Water Cooler branded water bottle, both of which feature in shoppable Instagram posts. Other items include a "Memorable Bagels" commemorative plate, a printer in a snow globe and a baseball cap adorned with the message "Don't forget to CC me."

The items are available to buy online, and JetBlue also took them to an office building in NYC's Financial District to hand them out to workers. Production company NA Collective also worked on the campaign.

It's the latest of a series of innovative summer campaigns by the agency encouraging New Yorkers to book flights. In July, it surprised New Yorkers with an interactive outdoor activation on Broadway in which a phone rang, inviting them for a weekend in Bermuda. It also created Little Tickets, a campaign in which kids got to choose the family vacation via a pint-sized travel agency.

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Aug 23, 2017
Chief Creative Officer:
Mark Wenneker
Executive Creative Director:
Tim Vaccarino
Executive Creative Director:
Dave Weist
Creative Director:
Julia Neumann
Creative Director:
Amy Ferguson
Associate Creative Director:
Ian Fairbrother
Ian Fairbrother
Associate Creative Director:
Chris Cavalieri
Art Director:
Chris Cavalieri
Art Director:
Alyssa Cavanaugh
Experiential Production Company:
NA Collective
Kevin Starkes
Executive Producer:
Nicolette Coan
Andrew B. Myers
Ahmer Khan
Wendy Schelah
Production Company:
Andrew B. Myers
Line Producer:
Ahmer Khan
Editing House:
Matt Posey
Matt Posey
Executive Producer:
Zarina Mak
Audio Mix:
Rob Fielack
Senior Vice President/Group Account Director:
Emily Brooks
Account Director:
Molly Bluhm
Account Supervisor:
Matthew Duerr
Account Executive:
Bayla Werman
Vice President, Group Strategy Director:
Ellie Gogan-Tilstone
Senior Strategist:
Mike Patrick

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