JetBlue's Pigeon Gets Wistful About Flying in Latest Spot

Campaign Continues Frequent Flyer Analogy

By Alexandra Jardine. Published on Oct 01, 2015

Editor's Pick

JetBlue continues its "Air on the Side of Humanity" campaign comparing pigeons to frequent flyers with a spot in which our softly-spoken pigeon hero gets all wistful about flying. He has, he says, a "recurring dream" in which flying is actually enjoyable.

As he explains how in his dream he has room to stretch, is never bored and gets everything he needs, we get a peek inside the pigeon's brain -- a lovely world in which birds fly in orderly fashion, fountains gush birdseed, shop windows show videos of birds and everyone loves pigeons. As with the previous spot, these are all issues that frequent flyers can totally relate to -- and which they don't feel they get with most airlines.

The pigeon is brought back to reality in a crowded street, but there's a nice touch at the end as a JetBlue flight assistant pours him a saucer of water. Brian Beletic of Smuggler directed the spot for Mullen Lowe.

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Oct 01, 2015
Mullen Lowe
Production Company:
Brian Beletic
Chief Creative Officer:
Mark Wenneker
Executive Creative Director:
Tim Vaccarino
Executive Creative Director:
Dave Weist
Associate Creative Director, Copywriter:
Ben Salsky
Associate Creative Director, Art:
Dan Madsen
Executive Director, Integrated Production:
Liza Near
Head of Broadcast Production:
Zeke Bowman
Vera Everson
Group Account Director:
Drayton Martin
Account Director:
Meredith Frisco
Account Supervisor:
Molly Barag
Production Company:
Brian Beletic
Executive Producer:
Lisa Tauscher
Suza Horvat
Director, Photography:
Ben Seresin
Editorial Company:
Maury Loeb
Assistant Editor:
Matt Posey
Senior Producer:
Laura Lamb Patterson
Visual Effects:
Visual Effects Supervisor:
Zach Tucker
Lead Visual Effects Artist:
Blake Huber
Senior Producer:
Nicole Fina
Executive Producer:
Elexis Stearn
Barking Owl
Audio Post:
Eleven Sound
Sound Design/Mixer:
Jeff Payne
Assistant Mixer:
AJ Murillo
Executive Producer:
Suzanne Hollingshead

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