Jordan: Quick Controls Chaos
Get in on the chaos.
Published on Jan 13, 2012
Editor's Pick
Wieden + Kennedy NY masterminded Quick Controls Chaos, an ambitious interactive experience for the Jordan brand, to launch Chris Paul's newest shoe, the CP3.V.
The site is designed to illustrate how Paul's quickness causes chaos both on and off the basketball court. It gives users the control to view live action film from anywhere in a nearly 180-degree arc. W+K's production team, together with production company Prettybird and Identity FX captured all film assets on an array of 17 Epic Red cameras before building the website. Behind the scenes, over 100 streaming videos are swapped out on the fly as the user changes angles and speeds. Users can also interact with the film, discovering additional content and information.
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Credits
- Date
- Jan 13, 2012
- Agency:
- Wieden & Kennedy New York
- Client:
- Jordan
- Creative Director:
- Andy Ferguson
- Creative Director:
- Brandon Mugar
- Copywriter:
- Andy Ferguson
- Art Director:
- Brandon Mugar
- Executive Creative Director:
- Ian Reichenthal
- Executive Creative Director:
- Scott Vitrone
- User Experience Designer:
- Laurie Jarzemsky
- Agency Head of Content:
- Gary Krieg
- Director, Interactive Production:
- Marc Maleh
- Interactive Senior Producer:
- Brandon Kaplan
- Associate Interactive Producer:
- Hana Marie Newman
- Senior Producer:
- Dan Blaney
- Technology Director:
- Husani Oakley
- Interactive Art Director:
- Tomiwa Alabi
- Interactive Art Director:
- Tomiwa Alabi
- Lead Developer:
- Jason Tighe
- Senior Developer:
- Nelson Shin
- Visual Effects Company:
- Identity
- Visual Effects Producer:
- Leo Vezzali
- Producer:
- Alison Savitch
- Producer:
- Davd Scott Van Woert
- Visual Effects Co-Producer:
- Peter Salvia
- Lead Mistica Operator:
- Juan Carlos Ertze
- Color Correction:
- Juan Ignacio Cabrera
- Lead Compositor:
- Kevin Yuille
- Production Coordinator:
- Jamie Yu
- Compositor:
- Alicia Suggs
- Compositor:
- Marky Kang
- Compositor:
- John Cornejo
- Compositor:
- Neil Thomsett
- Lead Paint and Roto:
- Seth Martin
- Rotoscope:
- Charlie Lawson
- Rotoscope:
- Noel Rodriguez
- Model/Texture Artist and Roto:
- John Bird
- Model/Texture Artist and Roto:
- Steven Huynh
- Roto and Paint:
- Cornelia Maga
- IT.:
- Eric Jordan
- Production Company:
- Pretty Bird
- Director:
- Paul Hunter
- Executive Producer:
- Kerstin Emhoff
- Line Producer:
- Suzanne Hargrove
- Director, Photography:
- Max Malkin
- Sound Design:
- Brian Emrich
- Sound Design:
- Joseph Fraioli
- Music:
- Human Worldwide
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