Droga5 Group Creative Director Karen Short and her friend Michelle Hirschberg, a freelance copywriter and creative director, are white women who did not vote for Donald Trump. Admittedly, they were devastated after the election, especially after reading that 53% of their fellow white ladies did end up casting their ballots for the president elect.
"After election day, Michelle and I found ourselves on the subway making eye contact with people marginalized by Trump, and desperately hoping our gazes communicated we weren't part of the 53%," Ms. Short said. "We wanted to tell people, 'It wasn't me.'"
"After one of these subway rides, Michelle added a note to the Union Square Therapy Wall saying, 'Not this white woman.' We both felt the need to do more so we attended the NOW (National Organization for Women) annual N.Y. meeting. While we were there commiserating, we came up with the idea for a t-shirt -- a much better way to tell people where we stood than prolonged eye contact."
The pair have just debuted the new "Not This White Woman" clothing collection bearing the words Ms. HIrschberg wrote on her post-it. "With people looking for clothes to wear to the Women's March, we want to try to get the shirt out to as many people as possible," said Ms. Short.
And while the tees make a statement, they'll also support a resource at risk under a Trump presidency. "Women's issues are close to our hearts," Ms. Short said. "So with the impending drive to defund Planned Parenthood, we decided to donate all of our profits to the cause."