Keep a Child Alive: Alicia Keys is Dead

Hollywood, R.I.P.

Published on Nov 30, 2010

Editor's Pick

In honor of World AIDS Day on December 1, a handful of Hollywood's most popular Twitter users will give up their digital lives to help give real life to African and Indian HIV/AIDS sufferers, as part of the Digital Death campaign for Keep a Child Alive, created out of TBWA/Chiat/Day, New York. Celebrities like Justin Timberlake, Lady Gaga, Kim Kardashian and Usher will remove themselves from all social networking platforms, including Twitter and Facebook, and will not return online until their lives are "bought back"�when $1 million has been raised for Keep a Child Alive. Fans can help buy the stars back by donating to KCA through the Buy Life site, with a StickyBits app that scans Buy Life barcodes, or by texting BUYLIFE to 90999. The campaign is also accompanied by print ads featuring the participating celebrities in coffins to represent their digital deaths.

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Nov 30, 2010
TBWA/Chiat/Day New York
Chairman/Chief Creative Offier:
Mark Figliulo
Keep a Child Alive
Creative Director:
Lisa Topol
Associate Creative Director, Copywriter:
Jonathan Marshall
Associate Creative Director, Copywriter:
Josh DiMarcantonio
Associate Creative Director, Art Director:
Eric Stevens
Ani Munoz
Art Director:
Isabella Castano
Art Director:
Tia Lustig
Head of Production:
Robert Valdes
Digital Producer:
Josh Morse
Interactive Producer:
Howard Howell
Print Production:
Katherine d' Addario
Print Production:
Joni Adams
Project Management:
Rayna Lucier
Brand Experience:
Chris Reardon
User Experience Designer:
Will Weems
Eric Kopicki
Flash Developer:
Dima Farer
Flash Developer:
Scott Jones
Front-End Developer:
Michael Bester
Back-End Developer:
Peter Kuang
Front-End Developer:
Richard Levi Brooks
Front-End Developer:
Jordan Farrell
Front-End Developer:
Matt Farmer
Markus Klinko
Earle Sebastian
Final Cut
Sonejuhi Sinha
Viet-An Nguyen
Animation Titles:
My Active Driveway
Executive Producer:
Jonny Fego
South Music

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