George Hamilton is back as KFC's Extra Crispy Colonel, with spots showcasing the ultra-tanned actor in his seemingly natural habitat, baking in the sunshine.
"Bronze and gold and new and tasty," Hamilton sings into a microphone that looks like a golden leg of fried chicken as he wanders the deck of a yacht, dubbed the KFSea, in a 30-second spot.
The "Bossa Crispy" commercial from Wieden & Kennedy riffs not just on cruise culture but on ad cues. "Cut to close up of the Crispy Colonel," he continues, highlighting the chain's newest product, a Crispy Colonel sandwich. After other close-ups, backup singers call out the product attributes with a syncopated chorus of crunchy bites.
In a 15-second spot called "Rescued," Hamilton delivers a $20 Extra Crispy meal via remote-controlled drone to a family stranded in the water on a safety float.