Maybe it was George Hamilton's initials that led KFC to cook up its latest marketing stunt.
The ultra-tanned actor, who began playing the chicken chain's Extra Crispy Colonel in 2016, is appearing in Friday's episode of "General Hospital" on ABC. Friday just so happens to be National Fried Chicken Day.
KFC began tweeting about General Hospital last month, positioning itself as a fan.
After a few days of tweets, the plan was confirmed in a TV Insider "exclusive" look.
KFC has hyped the appearance since then, though plot details remained scarce before Friday afternoon's airing of the soap.
Hurray for dreaming! This National Fried Chicken Day, I will get to live the dream I've always dreamed and appear in the soap opera that captured my heart as a boy, @GeneralHospital. Check it out next Friday at 11am PST. #GH55 #GH #ColonelHospital�" KFC (@kfc) June 29, 2018
While KFC is getting plenty of hype for the show, the gimmick isn't going over well with some "General Hospital" fans.
It's bad enough that the quality has gone down exponentially since the PepsiCo buyout, but this tie-in is scraping the bottom.�" PastelPunk (@PasteIpunk) July 6, 2018
Hamilton is one of several celebrities to appear in the Wieden & Kennedy campaign. A new round of spots featuring the actor began airing in April. In June, Hamilton, as his colonel character, was the guest speaker for graduates of the Art Institute of Portland.
KFC isn't the only fast feeder trying to woo customers with romantic tales this week. Wendy's is hyping six of its cold drinks on Wattpad with a series of stories mimicking romance novels. If the romance-novel-meets-fast-food genre sounds familiar, that's because KFC printed its own novella in May 2017.