Creativity

KFC's Parody of Trump's Nuclear Button Tweet Is Going Viral

Brand Takes the Fight to Ronald McDonald and Gets Thousands of Likes

By Alexandra Jardine. Published on Jan 04, 2018

Editor's Pick

Nuclear war is no laughing matter: but a day after Donald Trump's tweet about the size of his nuclear button compared to Kim Jong-Un's, a funny parody tweet from KFC is going viral.

The brand tweeted: "McDonald's leader Ronald just stated he has a "burger on his desk at all times." Will someone from his big shoed, red nosed regime inform him that I too have a burger on my desk, but mine is a box meal which is bigger and more powerful than his, and mine has gravy! #nuclearbutton."

The post, which was created in-house at KFC U.K. & Ireland, has already been retweeted over 137,000 times and had over 352,000 likes on Twitter. According to KFC, estimated total reach is somewhere around 185 million and it's led to KFC UK & Ireland trending in a number of different countries.
A KFC spokesperson states: "We were just clowning around. Like Ronald."

It's not the first Twitter stunt from KFC to go viral recently. In November, the brand's main U.S. account followed five Spice Girls and six guys named Herb on Twitter, then waited to see if anyone would notice its commitment to "11 Herbs and Spices" -- which someone duly did.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Credits

Date
Jan 04, 2018
Client:
KFC UK & Ireland

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.