KFC Teaches a Six-Year-Old to Share in This Funny Holiday Ad

BBH London Captures the Moment of Revelation in Overcoming Selfishness

Published on Dec 04, 2014

Editor's Pick

As we all know, kids are naturally self-centered and sharing is just something you have to learn. This gently humorous U.K. ad for KFC via BBH London illustrates that beautifully as it shows a family's patient but increasingly exasperated attempts to get its six-year-old to share. Even as the holiday season approaches, he doesn't seem to be getting the message, and it's only when a big bucket of KFC arrives for the family that the penny finally drops.

In addition to the ad, directed by Academy's Si and Ad, KFC is also running a social campaign, hashtagged #KFCSharesies, that invites fans to participate in simple challenges for the chance to win prizes. To share with their friends, of course.

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Dec 04, 2014
BBH London
Creative Team:
Claire Stokes
Creative Team:
Maria Sousa Machado
Creative Director:
Hamish Pinnell
John Jones
Director, Strategy:
Debra Ladd
Business Lead:
Sian Cook
Team Manager:
Helen Campbell-Borton
Team Director:
Leo Sloley
Jodie Sibson
Producer Assistant:
David Lynch
Production Company:
Academy Films
Si & Ad
Executive Producer:
Lizie Gower
Lucy Gossage
Director, Photography:
Florian Hoffmeister
Post Production:
Neil Davis
Post Production:
The Mill
Joe Guest
Editing House:
Final Cut
Sound Director:
Dan Beckwith
Sound Director:
Music Composer:
Michael Blainey
Music Composer:
Sniffy Dog

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