The Kia Hamsters Kick Off a Fun-Filled, Musical Summer Bash in Brand's Latest Ad

The Furry Posse Returns With a Multi-Instrumental Extravaganza Featuring Nathaniel Rateliff

By Ann-Christine Diaz. Published on May 26, 2016

Editor's Pick

The Kia Soul hamsters are back to kick-off the summer season in another fun-filled ad from David & Goliath. The furry mascots long have been associated with thumping dance beats since they were introduced in 2009, but in this latest ad, they kick off a multi-genre musical duel with Nathaniel Rateliff, lead singer of the folk-soul R&B band Nathaniel Rateliff and the Night Sweats.

The spot opens with Rateliff in the park plucking the opening notes of Arthur "Guitar Boogie" Smith's tune "Dueling Banjos," perhaps most infamously known as the backdrop to the dark story of the 1972 film "Deliverance."But the song is all about positivity in this ad.

The Kia Hamsters happen by and one of them "responds" to Rateliff's challenge with his own banjo, leading into a full-blown performance by the hamster posse. That sets off a musical siren that beckons other musicians from around the city--percussion players, brass performers, even a sitar player--to come join in on the fun.

The tag reads, "The World Needs More Soul."

See how Kia and David and Goliath pulled it all off in the Behind the Scenes video.

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May 26, 2016
David & Goliath
Founder and Chairman:
David Angelo
Chief Creative Officer:
Colin Jeffery
Chief Digital Officer:
Mike Geiger
Brian Dunbar
Chief Strategy Officer:
Seema Miller
Director, Creative Services:
Frannie Rhodes
Creative Director:
Basil Cowieson
Creative Director:
Greg Buri
Creative Director:
Yo Umeda
Associate Creative Director:
Robert Casillas
Art Director:
Robert Casillas
Associate Creative Director:
Courtney Pulver
Courtney Pulver
Gary du Toit
Associate Creative Director:
Devin Heatley
Devin Heatley
Interactive Art Director:
Bernice Chao
Senior Project Manager:
Kemit Ray
Director, Broadcast Production:
Paul Albanese
Executive Broadcast Producer:
Curt O'Brien
Junior Producer:
Natalia Celis
Director, Art Production:
Andrea Mariash
Senior Print Production Manager:
Elisa Atwood
Director, Production:
Peter Bassett
Digital Producer:
Justine Kleeman
Managing Director:
Jeff Moohr
Group Account Director:
Mike O'Malley
Management Supervisor:
Aleks Rzeznik
Account Supervisor:
Tara Poosti
Account Executive:
Jenavieve Cazares
Account Director:
Jeanann Grubbs
Account Supervisor:
Sarah Kirsch
Planning Director:
Andrew Lynch
Senior Planner:
Ed Gibson
Senior Digital Strategist:
Rachel Fletcher
Senior Social Strategist:
Natalie Gomez
Business Affairs Director:
Rodney Pizarro
Business Affairs Associate Manager:
Daniella Vargas
Product Information Manager:
Russell Wortman
Product Information Manager:
Mark McNaul
Production Company:
Radical Media
Colin Jeffery
Director, Photography:
Toby Irwin
Frank Scherma
Head of Production:
Cathy Dunn
Kathy Rhodes
Editorial Company:
Union Editorial
Jim Haygood
Assistant Editor:
Jedidiah Stuber
President/Managing Partner:
Michael Raimondi
Executive Producer:
Joe Ross
Visual Effects:
Jamm Visual
CG Lead/Visual Effects Supervisor:
Andy Boyd
Lead Compositor/Visual Effects Supervisor:
Jake Montgomery
Flame Artist:
Patrick Munoz
Flame Artist:
David Hernandez
Nuke Artist:
Brinton Jaecks
Previs Lead:
Javier Lopez-Duprey
CG Artist:
Zachary DiMaria
CG Artist:
Nha Ca Chau
CG Modeling:
Joel Durham
CG Animator:
Ellie Mason
CG Animator:
Evan Mayfield
CG Tracking:
Peregrine McCafferty
CG Tracking:
Amélie Guyot
CG Tracking:
Philippe Medina
CG Tracking:
Damien Bouvier
Matte Painting:
Roger Kupelian
Final Master:
Rob Ufer
Ashley Greyson
Executive Producer:
Asher Edwards
Vincent Dixon
Assistant Photographer:
Michael Henika
Brite Productions
David Safian
SaF Productions
Feel Good Anyway
The Lab
Licensed Music:
Dueling Banjos
Arthur Smith
Music and Sound:
Squeak E Clean Productions
Charles Rojas
Creative Director:
Rob Barbato
Executive Producer:
Carol Dunn
Chris Shaw
Record Label:
Bunt Records
Bunt Records
Sound Engineer:
Mark Meyuhas
Executive Producer:
Susie Boyajan
UCLA Herb Alpert School of Music Department
Music Consultant:
Steven Loza, Ph.D.
Creative Consultant:
Ganavya Doraiswamy, Ph.D.
Ganavya Doraiswamy, Ph.D.
Creative Consultant:
Rajana Swaminathan, Ph.D.
Rajana Swaminathan, Ph.D.
Dept. of Music, Harvard University

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