Kia Recreates Bo Jackson and Brian Bosworth's Famous Tecmo Bowl Moment

This Time, Jackson Is Driving a Sorento

By E.J. Schultz. Published on Sep 08, 2016

Editor's Pick

Twenty-nine years ago this November, Bo Jackson blew through Brian Bosworth on his way to a classic touchdown run on Monday Night Football. Now Kia is reliving the moment Tecmo Bowl-style in a new campaign for the Sorento SUV.

The campaign, by Kia agency-of-record David&Goliath, mixes live action with a recreation of the classic 1980s-era Tecmo game. A 30-second spot called "Tecmo Bros" recreates the famous Bosworth-Jackson matchup. But in Kia's version, Mr. Jackson is driving a Sorento. And instead of plowing over Mr. Bosworth, he picks him up for a ride.

Another spot shows Mr. Jackson driving a Sorento 100 yards for a touchdown. The campaign will make its TV debut during NBC's "Sunday Night Football" broadcast this weekend.

In the real-life Nov. 30 1987 game, Mr. Jackson ran for 221 yards, in what ESPN called a night that marked the "birth of Bo and the end of the Boz," according to a 2015 retrospective.

Read more about the campaign over at

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Sep 08, 2016
David & Goliath
Founder and Chairman:
David Angelo
Brian Dunbar
Chief Creative Officer:
Colin Jeffrey
Creative Director:
Rick Utzinger
Senior Art Director:
Sheldon Melvin
Senior Copywriter:
Matt Kappler
Senior Copywriter:
Andy Sciamanna
Planning Director:
Andrew Lynch
Director, Broadcast Production and Content:
Paul Albanese
Senior Broadcast Prodcuer:
Katie Lambrecht
Senior Project Manager:
Kemit Ray
Managing Director:
Jeff Moohr
Group Account Director:
Mike O'Malley
Account Supervisor:
Tara Poosti
Account Executive:
Jack Scott
Product Information Manager:
Mark McNaul
Business Affairs Director:
Rodney Pizarro
Business Affairs Manager:
Camara Price
Production Company:
Joaquin Baca-Asay
Director, Photography:
Joaquin Baca-Asay
David Zander
Executive Producer:
Eriks Krumins
Line Producer:
Lalou Dammond
Sales Representative:
Steven Monkarsh
Sales Representative:
Irma Rodriguez
Editorial House:
Spinach Editorial
Nate Gross
Assistant Editor:
Zaldy Lopez
Jonathan Carpio
Patricia Gushikuma
Visual Effects and Animation:
Method Studios
Method Studios
Creative Director:
Jon Noorlander
Lead Flame Artist:
Chihcheng Peng
CG Supervisor:
Ivan Guerrero
CG Supervisor:
Rick Walia
Compositing Supervisor:
David Piombino
Executive Producer:
Stuart Robinson
Executive Producer:
Stephanie Gilgar
Senior Visual Effects Producer:
Heather Saunders
Company 3
Tim Masick
Beacon Street
John Nau
Andrew Feltenstein
Danny Dunlap
Sound Design and Mix:
Beacon Street Studios
Mixer/Sound Designer:
Rommel Molina
Executive Producer:
Adrea Lavezzoli
Kate Vadnais
Associate Producer:
Lindsey Lerman

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