Melissa McCarthy Stars in Kia's Super Bowl Ad

Spot Will Chart Her Journey Across the Globe

Published on Jan 23, 2017

Editor's Pick

Kia has released a teaser for its Super Bowl spot that reveals that Melissa McCarthy is the star. The full 60 second version of the ad, for the 2017 Niro crossover, will air in the third quarter of the game and was created by David & Goliath.

All the 25 second teaser reveals is McCarthy running across a desert screaming. However, the company's press release states that "the ad traces a heroic and harrowing journey stretching from the polar ice caps to an arid desert, and continues to prove why the Niro is "a smarter kind of crossover."

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Jan 23, 2017
David & Goliath

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