Creativity

Kit Kat's airport vending machine hands out free chocolate to people with delayed flights

A creative use of data for the long-running 'Have a break' slogan

By Alexandra Jardine. Published on May 17, 2018

Editor's Pick

Kit Kat and JWT's successful "Have a break" slogan has been running more than 60 years, but here's one of the most creative examples we've seen from the Nestle brand in recent years.

JWT Brazil created an airport vending machine at Sao Paulo airport that handed out free Kit Kats--but only to those with delayed flights. The machine scans their boarding passes, then recognizes if their flight is on the delayed list and delivers the candy bar.

It's a great creative use of data and frankly, anything that brings a smile to the face of delayed passengers is bound to be a winner. Now, if only airlines could learn from this approach.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular

Credits

Date
May 17, 2018
Client:
Kit Kat
Agency:
JWT - Brazil
Chief Creative Officer:
Ricardo John
Executive Creative Director:
Humberto Fernandez
Chief Operating Officer:
Ana Hernandes
Chief Revenue Officer:
Andre PB
Creative Director:
Érico Braga
Creative Director:
Roberto Vilhena
Creative:
Diego Ferrite
Creative:
Caio Gandolfi
Creative:
Felipe Revite
Account Management:
Felipe Giacon
Account Management:
Marcos Richter
Account Management:
Luana Ferreira
Account Management:
Caio Sabag
Planning:
Stella Pirani
Planning:
Juliana Maaz
Planning:
Erica Rigobello
Media:
Giovanna Venturelli
Media:
Stella Lopes
Media:
Aline Castro
Media:
Nicole Negrigo
Editing:
Muniz Junior
Head of Production:
Maísa Delgado
Producer:
Maísa Delgado
Producer:
Sérgio Costa
Creative Technologist:
Sérgio Costa
Digital Producer:
Sérgio Costa
Advertiser Supervisor:
Liberato Milo
Advertiser Supervisor:
Pedro Oliva
Advertiser Supervisor:
Leandro Cervi
Advertiser Supervisor:
Rafael Souza
Advertiser Supervisor:
Mariana Marcussi
Advertiser Supervisor:
Clara Volpi
Advertiser Supervisor:
Carolina Carillo
Partnership:
BE180
Videocase Production:
Landia
Film Director:
Aline Lata
Cinematography:
Erico Toscano
Executive Producer:
Sebastian Hall
Executive Producer:
Carolina Dantas
Account Management:
Rafael Passos
Production Coordinator:
Camilla Bastos
Editing:
Diego Merulla
Sound Producer:
Loud
Post Production:
Equipe Loud

Need a credit fix? Contact the Creativity Editors

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.