Kit Kat: Klock

Clock change fatigue? Have a break.

Published on Mar 25, 2011

Editor's Pick

Ahead of the U.K.'s clocks changing for summer this weekend, meaning everyone loses an hour's sleep, KitKat launched an ambient campaign reflecting its long-running strapline, 'have a break'.

A series of ticking clock hands appeared on 120 screens at 20 London Underground stations during the evening of 24th March. The clock hands move around to eventually spell the word 'BREAK'. The same film was also projected on walls at five different London locations where there was late night work going on.

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Mar 25, 2011
JWT London
Kit Kat
Executive Creative Director:
Russell Ramsay
Creative Director:
Jason Berry
Creative Team:
Hugh Todd
Creative Team:
Adam Scholes
Creative Team:
Richard Buchanan
Toby Clifton
Grant Raphael
Motion Graphics:
James Ireland

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