Creativity

Kmart's 'Ship My Pants' Gets the Dickens Treatment for Christmas

Characters from a 'A Christmas Carol' Send Their Old-Timey Wares

Published on Dec 13, 2013

Editor's Pick

Kmart and DraftFCB Chicago bring a holiday twist to the retailer's "Ship My Pants" viral hit promoting the store's e-commerce site by introducing characters from Charles Dickens' "A Christmas Carol" into the familiar scenario.

But instead of shipping things like pants, in "Ship My Trousers," directed by Bob Industries' Zach Math, familiar holiday figures like Bob and Mary Cratchit, Tiny Tim and the Ghosts of Christmas Past and Future send off old-timey wares things like bloomers, petticoats and wardrobes.

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Credits

Date
Dec 13, 2013
Agency:
Draft FCB Chicago
Chief Creative Officer:
Todd Tilford
Client:
Kmart
Executive Vice President, Executive Creative Director:
Jon Flannery
Senior Vice President, Creative Director:
Howie Ronay
Vice President/Creative Director:
Sean Burns
Creative Director/ Copywriter:
Tim Mason
Associate Creative Director, Art Director:
Myra Mazzei
Executive Producer:
Chris Bing
Director:
Zach Math
Editorial:
Casey Cobler

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