Kraft: Baconizer

Baconize your world.

Published on Mar 30, 2012

Editor's Pick

Everything -- including BleacherReport -- is better with bacon, according to this little campaign from CP+B and Unit9. The agency created a physical baconized version of the sports site and photographed it. Visitors to the site click on a giant Kraft button so they can get a side of fatty cured pig along with their daily sports news. The campaign is to promote Kraft Sharp Cheddar and Bacon brand.

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Mar 30, 2012
Crispin Porter & Bogusky
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