Creativity

Kraft: Diamond Jubilee

Macaroni theft.

Published on Feb 27, 2012

Editor's Pick

A cute spot for that All-American staple, Kraft Mac & Cheese, out of CP+B, extends the theme of macaroni theft seen in previous commercials for the brand, but with a fun twist at the end to commemorate the product's diamond jubilee.

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Credits

Date
Feb 27, 2012
Agency:
CP&B
Client:
Kraft
Worldwide Chief Creative Officer:
Rob Reilly
Vice President/Executive Creative Director:
Adam Chasnow
Vice President/Executive Creative Director:
Tony Calcao
Associate Creative Director:
Matt Talbot
Associate Creative Director:
Andrew Lincoln
Senior Copywriter:
John Benedict
Art Director:
Jeff Hunter
Vice President/Exec Integrated Producer:
Chad Hopenwasser
Vice President/Senior Exec Producer:
Aymi Beltramo
Integrated Producer:
Annie Turlay
Production Company:
Hungry Man
Director:
Hank Perlman
Executive Producer:
Cindy Becker
Producer:
Caleb Dewart
Director, Photography:
Eric Steelberg
Editorial:
The Now Corporation
Editor:
Jesse Reisner
Assistant Editor:
Glen Montgomery
Post Production:
Method Studios
Lead Compositor:
Wensen Ho
Graphics and Animation:
Buck LA
Mix Company:
Lime Studios
Audio Engineer:
Mark Meyuhas
Assistant Audio Engineer:
Matt Miller
Music Company:
JSM New York
Music Executive Producer:
Joel Simon
Composer:
Joel Simon
Composer:
Koki Saito
Composer:
John Sneider
Color Design:
Company 3
Colorist:
Stefan Sonnenfeld

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