Kraft: Dinner, Not Art

Save the noodles for dinner.

Published on Jul 11, 2012

Editor's Pick

When your macaroni is Kraft Mac & Cheese, it may feel like a waste to use it on kids' art projects. With a TV spot and accompanying iPad app, Crispin Porter & Bogusky solve the problem. 'Dinner, Not Art,' is an app that lets you make digital macaroni art and save the noodles for your tummy. You can pick a canvas, place noodles and paint them. You can also save your artwork to a 'digital refrigerator.' For those sans iPad, there's a desktop version at For every digital noodle used in the app, Kraft will donate 10 actual noodles to Feeding America.

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Jul 11, 2012
Crispin Porter & Bogusky

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