Creativity

Kraft Mac & Cheese: Negotiator

A child who knows his power.

Published on Aug 28, 2012

Editor's Pick

Crispin Porter & Bogusky introduces you to the most frightening kid ever: The Negotiator, in this new ad for Kraft's Mac & Cheese Homestyle bowls. While a father roots around in the fridge in the dead of the night, The Negotiator appears, seemingly out of nowhere, to warn: "I wouldn't eat that if I were you." Turns out, he wants to cut a deal.

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Credits

Date
Aug 28, 2012
Agency:
CP&B
Client:
Kraft Mac & Cheese
Worldwide Chief Creative Officer:
Rob Reilly
Executive Vice President, Executive Creative Director:
Tony Calcao
Vice President/Executive Creative Director:
Adam Chasnow
Executive Creative Director/Production:
Tom Markham
Vice President/Associate Creative Director:
Matt Talbot
Vice President/Associate Creative Director:
Andrew Lincoln
Vice President/Head of Video Production:
Chad Hopenwasser
Integrated Producer:
Julia Lafferty
Production Company:
Epoch Films
Director:
Greg Bell
Executive Producer:
Jerry Solomon
Producer:
Candace Tomarken
Director, Photography:
Bill Pope
Editorial Company:
Plus Productions
Editor:
Nicholas Lofting
Assistant Editor:
Jon Grinberg
Post Production:
Method LA
Lead Compositor:
Aiden Thomas
Graphics and Animation:
Buck
Mix Company:
Lime Studios
Audio Engineer:
Rohan Young
Audio Engineer Assistant:
Jeff Malen
Music Company:
JSM Music
Music Executive Producer:
Joel Simon
Composer:
JSM
Color Design:
CO3
Colorist:
Stefan Sonnenfeld
Content Management Supervisor:
Laura Likos
Content Supervisor:
Eric Forsyth
Content Manager:
Cellan Lehman
Assistant Content Manager:
Jake Welch
Vice President, Director, Business Affairs:
Nancy Espinal
Business Affairs Manager:
Rebecca Williams
Cognitive Anthropologist:
Jeb Tilly
Cognitive Anthropologist:
Omar Quinones
Traffic Manager:
Kelton Wright
Junior Traffic Manager:
Jenna Kotarski
Tabletop Footage:
SFI Productions
Director/Cameraman:
Jerry Simpson
Executive Producer:
David Nelson

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