Kraft: Mac & Jinx

A new reason to tweet about mac & cheese....

Published on Mar 08, 2011

Editor's Pick

Every day on Twitter, hundreds of people tweet about mac & cheese. So Kraft Macaroni & Cheese invented a new game - Mac & Jinx - based on the traditional kids' game of jinxing.

When two people tweet about mac & cheese, both of them are sent a message calling their Mac & Jinx and providing a link. The first one to call 'Jinx' by clicking the link and giving their address wins a package containing free Mac & Cheese - and an official Mac & Jinx T-shirt.

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Mar 08, 2011
Crispin Porter & Bogusky
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Rob Reilly
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Jeff Benjamin
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Bill Wright
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