Kraft: Macaroni & Cheese for the Grill

Crispin cooks up another edible idea.

Published on Sep 02, 2010

Editor's Pick

Crispin Porter + Bogusky, which has been known to come up with product ideas, not just advertising for its clients—remember BK Chicken Fries?—has debuted its latest idea in edibles, Kraft Macaroni & Cheese for the Grill. The agency pitched the dad-targeted idea to Kraft and it's now being sold in test markets, in time to hit the BBQs firing up for this week's Labor Day festivities.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular


Sep 02, 2010
Crispin Porter & Bogusky

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.