K-Y: Jazmin Case Study

Sex, lies and (fake) videotape

Published on Mar 21, 2011

Editor's Pick

To highlight that its lubricant is suitable for couples needing more intimacy in their relationship, KY in Argentina created a fake sex scandal around 'model' Jazmin de Grazia.

Suggestive 'sex tapes' were supposedly leaked onto the internet featuring Jazmin and her boyfriend; meanwhile the story ran in celebrity magazines and the media. But later, the 'full' versions of the clips were revealed to be promoting the brand message. For example, what looked like it was about to become a threesome turned out to be nothing more than the couple acquiring a puppy.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular


Mar 21, 2011
DraftFCB Buenos Aires
Executive Creative Director:
Javier Campopiano
Creative Director:
Tony Waissmann
Lucas Bongioanni
Art Director:
Javier Agena Goya
Agency Producer:
Gabriel Lancioni
Agency Post Production Producer:
Ale Narvaez
Production House:

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.