How Much Vacationing Can You Pack Into Sixty Seconds?

Croatia Provides an Inviting Backdrop for's Pan Euro Spot

Published on Jun 17, 2015

Editor's Pick

In the first ever pan-European spot from, a vacationing couple pack more into a minute than most of us do in a lifetime.

The ad, created by Adam & Eve/DDB and directed by Stink's Martin Krejci, sees them stepping into a town square where the time on a clock reads 11:59. In the next 60 seconds, and in one continuous sequence, they whirl through exploring the town's winding alleys, dance the tango, fall into a gorgeous hotel room bed before emerging in swimsuits and diving off a yacht into an azure sea, and cram in a quick massage.

That's all before the clock strikes 12, and they're off for more adventures. The spot will air in the U.K., Italy and France -- and if you're wondering which destination provided such a gorgeous backdrop, it's Croatia.

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Jun 17, 2015
Adam & Eve/DDB London
Amanda Cumine
Chief Creative Officer:
Ben Priest
Executive Creative Director:
Ben Tollett
Executive Creative Director:
Richard Brim
Creative Director:
Frank Ginger
Creative Director:
Shay Reading
Creative Planner:
Dom Boyd
Media Agency:
Manning Gottlieb OMD
Production Company:
Martin Krejci
Bill Smedley @ Work Post
Soundtrack name and composer:
Makini by Sal Davis
Post Production:
The Mill
Audio Post Production:

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