Creativity

Lenovo: Seize the Night

A mysterious laptop.

Published on Jun 04, 2012

Editor's Pick

Saatchi New York and director Tomas Jonsgarden follow a group of young people as they pass around a mysterious Lenovo laptop. In a Matrix-like opening scene, a young man is seen feverishly typing away some lines of code on the computer, which he then slides under the door of a friend (it's thin enough to do that!). Then, the computer continues to get passed around -- a nod to its long-lasting battery life, no doubt -- until it's finally revealed what's been going on.

Beth Snyder Bulik at AdAge has more on the campaign.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular

Credits

Date
Jun 04, 2012
Agency:
Saatchi & Saatchi New York
Chief Creative Officer:
Con Williamson
Client:
Lenovo
Executive Creative Director/Production:
Brian Carley
Associate Creative Director:
Subodh Samudre
Associate Creative Director:
David Ekholm
Creative:
William John
Creative:
Matthew Guy
Senior Art Director:
Dave Hong
Copywriter:
Lincoln Boehm
Vice President, Executive Producer:
Bruce Andreini
Music Producer:
Ryan Fitch
Production Company:
Anonymous Content
Director:
Tomas Jonsgarden
Senior Executive Producer:
Jeff Baron
Producer:
Magnus Akerstedt
Director, Photography:
Sebastian Blenkov
Editing Company:
Rock Paper Scissors
Editor:
Marcus Kryler
Executive Producer:
Eve Kornblum
Visual Effects Company:
The Mill - New York
Executive Producer:
Jo Arghiris
Post Producer:
Lily Tilton
Lead Flame Artist:
Martin Lazaro
Lead Flame Artist:
Westley Sarokin

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.