Alicia Keys Struts Her Stuff in Levi's to Promote Women's Collection

Star Sings the Praises of 'Badass' Women in Her Native NYC

Published on Jul 10, 2015

Editor's Pick

Alicia Keys proclaims "All women are badass," as she promotes Levi's new denim collection for women in a TV spot by FCB West. The singer is filmed strutting her stuff in her native New York City, to the strains of her new song, "28,000 Days." The 30-second ad, directed by Malik Sayeed of Little Minx, will run on TV, cinema and online, while a longer version of the spot will run online.

Read more about the campaign over at

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Jul 10, 2015
FCB West
Chief Marketing Officer:
Jennifer Sey
Head of Global Consumer Marketing:
Chris Jackman
Senior Manager of Global Consumer Marketing:
Lauren Uchrin
Manager of Global Consumer Marketing:
Kerstin Ulf
Senior Vice President/Group Creative Director:
Colin McRae
Senior Producer:
Rob Lee
Senior Vice President, Group Account Director:
Vicki McRae
Vice President, Account Director:
Rebecca Pollock
Account Supervisor:
Lauren Geismar
Assistant Account Executive:
Abby McBeth
Production Company:
Little Minx
Malik Sayeed
Executive Producer:
Rhea Scott
Executive Producer:
Jennette MacLachlan
Line Producer:
Jack Benson
Editorial House:
Rock Paper Scissors
Chris Noviello
Biff Butler
Alyssa Oh
Audio Producer:
One Union
"28,000 Days" by Alicia Keys
Audio Engineer:
Joaby Deal

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