Levi's: The G.O. IV Fortune

Levi's sends travelers on a search for adventure and $100,000.

Published on Oct 06, 2009

Editor's Pick

Levi's taps the wanderlust--and moneylust--of young adventurers in a new online game based on the life of the legendary Grayson Ozias IV, an American explorer from the 1890s and friend of Levi Strauss' nephew Nathan.

The game sends players on a quest for $100,000 that Ozias had apparently stashed away years ago. Players start off listening to mysterious old wax cylinder recordings that the adventurer had created during his travels, and are then sent away from their computers on a scavenger hunt to find clues hidden in the real world. Players will need to email the clues back to the Levi's game in order to unlock the next part of the puzzle.

The game will continue through mid-November, when the final challenge is revealed and 100 finalists will be named. The finalists will receive the final piece of the puzzle and the first to solve will win the $100,000 fortune.

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Oct 06, 2009
Wieden & Kennedy Portland
Creative Director:
Danielle Flagg
Creative Director:
Tyler Whisnand
Digital Design:
Sean O'Brien
Nathan Goldberg
Art Director:
Mike Giepert
Art Director:
Azsa West
Art Director:
Julia Blackburn
Trent Johnson
Information Architect:
Michelle Childs
Senior Digital Designer:
Jason Strand
Senior Digital Designer:
Mark Shepherd
Senior Digital Designer:
Kiem Vu
Experience Consultant:
Jan Libby
Executive Interactive Producer:
Kris Hanson
Broadcast Producer:
Andres Murillo
Lis Moran
Steven Denekas
Ken Berg
Karen Koch
Christina Piluso
Art Buying:
Natalie Flemming
Executive Creative Director:
Mark Fitzloff
Executive Creative Director:
Susan Hoffman
M Blash
Line Producer:
Ryan Crisman
Director, Photography:
M Blash
Director, Photography:
Aubrey Bernier-Clarke
Color Correction:
Mission Control
Patrick Stanton
Audio Post Production Company:
Digital One

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