LG: This Ain't No Jar of Jellybeans

One big refrigerator. Filled with jellybeans. This couldn't get any better.

Published on Aug 24, 2011

Editor's Pick

LG Electronics and Publicis Modem are emphasizing just how big the new 31 cubic-feet fridge really is -- by filling it with jellybeans. 1st Avenue Machine created a see-through replica of the humongous super-capacity fridge and it was then filled to the brim with jellybeans.

Fans can watch a short, silly video on the brand's Facebook page, read some rules, and then try and guess (3 times!) how many jellybeans are inside. The winner gets a full suite of LG kitchen appliances.

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Aug 24, 2011
Publicis Modem
Senior Vice President/Group Creative Director:
Damian Claassens
Executive Creative Director:
Patrick Clarke
Associate Creative Director:
Ben Williams
Associate Creative Director:
Harris Davis
Luke Carmody
Art Director:
Reed Loar
Agency Producer:
Brad Powell
The Docter Twins
Director, Photography:
Rainer Werner
Production Company:
1st Avenue Machine
Executive Producer:
Mikha Gumet
Alon Simcha
Assistant Director:
Michael Prall
Production Designer:
Bob Partington
Set Designer:
Brian Hodge
Jamie Unruh
Company 3
Audio Producer:

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