Creativity

A Snow Globe Makes a Child's Wishes Come True in Lincoln's Holiday Spot

Patrick Daughters Directs Ad Promoting Brand's Annual Wishlist Sales Event

By Alexandra Jardine. Published on Dec 13, 2017

Editor's Pick

Holiday spots seem to be popular among auto brands this year: we've seen BMW with a driving-home-for-the-holiday themed ad, Audi depicting the nightmare of Christmas shopping, and now Lincoln with a spot in which a little girl uses her snow globe to make whole lot of holiday wishes come true.

The ad, created by Hudson Rouge and directed by Patrick Daughters at Anonymous Content, sees the girl in the back of a car driving through a town where everyone appears to be glued to their phones, despite the evidence of holiday lights. After observing this, she shakes her snowglobe and snow starts to fall out of a clear sky. Next, the magic sparks spontaneous kisses between strangers, a present parachuting from the sky for every child and reindeer in the streets. The spot ends with the tagline "It all begins with a wish" as we see couples dancing in the streets as the car moves off.

The campaign features broadcast, cinema and digital, as well as social content where real kids were interviewed about what they wish for during the holidays. As well as celebrating the holidays, it's promoting the annual Wishlist Sales Event for the Lincoln Motor Company,

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Credits

Date
Dec 13, 2017
Agency:
Hudson Rouge
Client:
Lincoln
Global Chief Creative Officer:
Jon Pearce
Global Chief Strategy Officer:
Oliver Gibson
Creative Director:
Kevin Teevens
Copywriter:
Kevin Teevens
Associate Creative Director:
Gong Liu
Art Producer:
Gong Liu
Copywriter:
Todd Mitchell
Strategist:
Mark Jacobson
U.S. Business Lead:
Doug Molloy
Account Director:
Gary Rosowski
Management Supervisor:
Bryan Coole
Director, Content Production:
Suzanne Crowe
Producer:
Shelley Giera
Advertising Compliance Director:
Charlotte Curiston
Director, Rights and Licensing:
Nicole Marceca
Integrated Production Business Manager:
Ron Kirkman
Talent:
Lisa Trevethan
Production Company:
Anonymous Content
Director:
Patrick Daughters
Production Company:
goodstory
Director:
Jake Sherry
Editorial Company:
Rock Paper Scissors
Editor:
Ted Guard
Editorial Company:
Cosmo Street Editorial
Editor:
Mark Potter
Visual Effects Company:
The Mill
Visual Effects Supervisor:
Kshitij Khanna
Artist:
Kshitij Khanna
Visual Effects Supervisor:
Corey Brown
Artist:
Corey Brown
Group Creative Director:
Ross Maupin
Community Director:
Ashley Eldridge
Art Director:
Mina Cruz
Executive Producer:
Mary Ellen Verrusio
Brand Content and Alliances Group Director:
Monique Frumberg
Account Director:
Andrew Hayes
Account Supervisor:
Casey Browning
Senior Project Manager, Social:
Tavia Moore

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