A Decisive Kid Takes Charge of the Family Car in This Zany Little Ceasars Ad

Chain's Latest Deal Is a No Brainer in Spot From Barton F. Graf

By Alexandra Jardine. Published on Dec 13, 2017

Editor's Pick

Little Caesars continues the zany advertising for its ExtraMostBestest pizza with a spot in which a kid takes charge of the family decision on what pizza to get.

Having dealt with useless dads in the previous spot, this time it's Mom who bears the brunt, as she deliberates between going to Little Caesars to get the six-buck pizza, or the other pizza place to get "less toppings for more money." The little girl grabs her toy steering wheel and three quarters of the car breaks away, leaving the somewhat gormless mom sitting there as the other three members of the family drive over to Little Caesars.

Created out of Barton F. Graf and directed by Gifted Youth's Fatal Farm, the spot is accompanied by a social campaign, which uses the new polls feature on Instagram Stories. For example, one post asks if people prefer pizza with the most pepperoni and the most cheese at the nation's best price -- and gives them the option of answering "yes" or "yes."

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Dec 13, 2017
Barton F. Graf New York
Little Caesars
Chief Marketing Officer:
Ed Gleich
Senior Director, Advertising:
Walt Frederiksen
Chief Creative Officer:
Gerry Graf
Gerry Graf
Chief Strategy Officer:
Laura Janness
Creative Director:
Matt Moore
Creative Director:
Jonathan Vingiano
Art Director:
Sara Carr
Sara Carr
Art Director:
Jesse Brown
Jesse Brown
Director, Integrated Production:
Josh Morse
Ruganzu Howard
Head of Business Affairs:
Jennifer Pannent
Account Director:
Kate Callander
Account Supervisor:
Marla McCormick Domergue
Project Manager:
Agnes Gould
Gifted Youth
Fatal Farm
Executive Producer:
Dal Wolf
Managing Director:
Dal Wolf
Executive Producer of Production:
Anthony Ficara
Director, Photography:
Jeff Powers
Ben Suenaga
Joe Kell
Matt Slamowitz
Assistant Editor:
Kelly Wessel
Adam Roe
Visual Effects/Finishing:
The Mill
Mikey Rossiter
Color Producer:
Rochelle Brown
Freya Hewett
2D Lead Artist:
Andre Vidal
2D Artist:
Vi Nguyen
2D Artist:
Anne Trotman
2D Artist:
Rachel Moon
2D Artist:
Kieran Hanrahan
Matte Painting:
Kristin Johnson
Audio/Sound Design:
Heard City
Sound Mixer:
Evan Mangiamele
Sound Designer:
Evan Mangiamele
Executive Producer:
Sasha Awn
Senior Art Director:
Van Gould
Senior Copywriter:
Chris Sheldon
Social Strategist:
Lynn Chu
Project Manager:
Andra Gould

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