Creativity

London 2012: London 2012 Mascots

Make your own Olympic mascot

Published on Mar 01, 2011

Editor's Pick

Consumers can create their own versions of the London 2012 Olympic Games mascots at a new website as part of the games' official online campaign.

Fans of the Olympics and Paralympics mascots, Wenlock and Mandeville respectively, will be able to play 'Swim Wenlock Swim', a webcam-based swimming game; as well as 'Make your mascot', a customizer that allows them to give the mascots different clothes and sports equipment.

The mascot characters appear in a series of short films that will be screened on the site, and on big screens around the UK, to inspire children to take up sport and get excited about the coming Olympics.

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Credits

Date
Mar 01, 2011
Agency:
Iris
Client:
London 2012

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