Creativity

Lowe's: Bench Swing

BBDO's Latest Show Would-Be Home Improvers in Sticky Situtations

Published on Mar 03, 2014

Editor's Pick

Lowe's is delivering its "Never Stop Improving" message to young men in tha new series of spots out of BBDO New York and directed by Biscuit's Mike Maguire. Three scenarios feature young guys looking to improve their homes by adding a ceiling fan, installing bathroom tiles and building a swing-- but they end up doing lots of damage instead. No worries, because Lowe's is always around the corner to help.

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Credits

Date
Mar 03, 2014
Agency:
BBDO New York
Client:
Lowe's
Worldwide Chief Creative Officer:
David Lubars
Chief Creative Officer:
Greg Hahn
Executive Creative Director:
Lauren Connolly
Executive Creative Director:
Tim Bayne
ACD/Copywriter:
Dan Kelly
ACD/Art Director:
Todd Rone Parker
Executive Producer:
Kevin Wilson
Producer:
Theresa Reyes
Producer:
Whitney Collins
Business Affairs Manager:
Paul Cisco
Production Company:
Biscuit
Director:
Mike Maguire
Editorial Company:
Cutting Room
Editor:
Chuck Willis
Producer:
Eytan Gutman
Sound Design:
Barking Owl
Sound Designer:
Michael Anastasi
Producer:
Whitney Fromholtz

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