Creativity

Lowe's Gives Spring Commercial an NCAA Twist

Tiles Now Features Eliminated Team Names

Published on Apr 04, 2014

Editor's Pick

Lowe's and BBDO New York have been airing a commercial this spring that features a man staring at his freshly tiled bathroom, watching the tiles crumble. The ad inspired tweets that compared the crumbling walls to their own, busted NCAA brackets. In response, the agency created a Final Four-themed version of the spot, which features eliminated basketball team names on the tiles.

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Credits

Date
Apr 04, 2014
Agency:
BBDO New York
Client:
Lowe's
Worldwide Chief Creative Officer:
David Lubars
Chief Creative Officer:
Greg Hahn
Executive Creative Director:
Lauren Connolly
Executive Creative Director:
Tim Bayne
Associate Creative Director, Copywriter:
Dan Kelly
Associate Creative Director, Art Director:
Todd Rone Parker
Executive Producer:
Kevin Wilson
Producer:
Theresa Reyes
Producer:
Whitney Collins
Production Company:
Biscuit
Director:
Mike Maguire
Producer:
Rick Jarjoura
Editorial Company:
Stardust West
Producer:
Sabrina Elizondo
Editorial Company:
Cutting Room
Editor:
Chuck Willis
Producer:
Eytan Gutman
Sound Design:
Barking Owl
Sound Designer:
Michael Anastasi
Producer:
Whitney Fromholtz

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