Lowe's is No. 2 in Integrated/Interactive for Brilliant Use of Vine

Vine videos feature quick, useful tips

Published on May 01, 2013

Editor's Pick

Lowe's is probably one of the few marketers actually using Vine for something functional. BBDO NY collaborated with the home improvement store on a series of Vine videos that feature home improvement tips -- like using pillowcases to organize sheets, or removing stripped screws. See all of them on the right, and read more about the work in our CaT section.

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May 01, 2013
BBDO New York
Chief Creative Officer:
David Lubars
Executive Creative Director/Production:
Wil Boudreau
Creative Director:
Dominick Baccollo
Art Director:
Danny Adrain
Roberto Danino
Meagan Cignoli
Executive Producer:
Kevin Wilson
Theresa Reyes
Interactive Producer:
Daniel Murphy
Producer Assistant:
Michael Gentile

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