Tiny Soldiers Rally Around the Globe in Impressive Ads for 'Game of War'

MJZ's Fredrik Bond Directs Campaign for Mobile Fantasy Game

By Alexandra Jardine. Published on Sep 14, 2015

Editor's Pick

This impressively-animated ad for Machine Zone's fantasy-based mobile game Game of War - Fire Age shows gamers around the world rallying their armies of tiny soldiers against a common enemy, whether the players are lying on a sunlounger, going out for sushi in Tokyo or commuting on the New York subway.

In another spot, an office gets overrun by miniature armies as two co-workers surreptitiously battle it out, while looking as though they might be doing some work. A third spot is set to break later on.

NYC creative shop Untitled, founded by MT Carney, former president of marketing for Walt Disney Studios Worldwide, is behind the work, with MJZ's Fredrik Bond directing. The Mill responsible for the awesome animation, reminiscent of that from the "Night At the Museum" movies.

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Sep 14, 2015
Untitled Worldwide
Chief Executive Offier and Founder:
MT Carney
Machine Zone
Creative Director/ Copywriter:
Scott Ginsberg
Creative Director, Art Director:
January Vernon
Head of Integrated Production:
Cheri Anderson
Agency Producer:
Sam Kilbreth
Production House:
Fredrik Bond
Executive Producer:
Kate Leahy
Line Producer:
Nick Goldsmith
Director, Photography:
Ben Seresin
Local Service Company:
Editorial House:
Marshall Street Editors
Patric Ryan
Assistant Editor:
Ryan Stacom
Assistant Editor:
Melissa Geczy
Executive Producer:
Caryn Maclean
Susan Motamed
SJ O'Mara
Adam Scott
Music House:
Q Department
Sound Design:
Q Department
Sound Director:
Sonic Union
Brian Goodheart
Studio Director:
Justine Cortale

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