Kevin Hart and Dave Franco Star in the Most Over the Top Madden Promo Ever

Agency Heat Calls in Some Big Guns for Big Laughs

Published on Aug 18, 2014

Editor's Pick

EA Sports is back with this unapologetically over-the-top spot to promote football video game "Madden 15," featuring famous funny men Kevin Hart and Dave Franco performing in an outrageous mini-musical.

Created out of San Francisco-based agency Heat and directed by Hungry Man's Wayne McClammy, the spot shows Mr. Hart turning up on the young heartthrob Mr. Franco's doorstep in a Madden-sparked rage, challenging him to a duel. What ensues is a wild competition as the two try to one up one another at every turn. First, they burst into song, spitting laughable rap lyrics before finally picking up game controllers and facing off as gentleman have for the last decade and a half, apparently-- by playing "Madden 15." In addition to a Gaga-like songstress, NFL pros Richard Sherman and Colin Kaepernick appear alongside the unlikely pair, contributing their own hot rhymes and unlikely slapstick comedy.

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Aug 18, 2014
Chairman, Executive Creative Director:
Steve Stone
EA Sports
Creative Director/ Copywriter:
Warren Cockrel
Creative Director, Art Director:
Anna Rowland
Senior Writer:
Ryan Hartsfield
Senior Art Director:
Jeff Fang
Executive Content Producer:
Brian Coate
Content Producer:
Jonathan Matthews
Production Company:
Hungry Man
Executive Producer:
Mino Jarjoura
Wayne McClammy
Director, Photography:
Bryan Newman
Line Producer:
Nate Young
Editorial Company:
Managing Partner:
Damian Stevens
Executive Producer:
Nicole Visram
Cristina Matraica
Christjan Jordan
Assistant Editor:
Connie Chuang
Music Composition:
Beacon Street Studios
Vocal Performer:
Executive Producer:
Adrea Lavezzoli
Mike Franklin
Assistant Mixer:
Dewey Thomas
Kate Vadnais
Visual Effects/Conform:
The Mill
Senior Executive Producer:
Sue Troyan
Jordan Sharon
Production Coordinator:
Kris Drenzek
Shoot Supervisor:
John Leonti
Shoot Supervisor:
John Shirley
Creative Director:
John Leonti
2D Lead:
John Shirley
3D Lead Artist:
Tom Graham
Adam Scott
2D Artist:
Nick Tayler
2D Artist:
Brad Scott
2D Artist:
Scott Wilson
2D Artist:
Adam Matis
2D Artist:
Jake Albers
2D Artist:
Robin McGloin
2D Artist:
Tim Robbins
3D Artist:
Kenzie Chen
3D Artist:
Chris Goodrich
3D Artist:
Bridget Warrington
3D Artist:
Yorie Kumalasari
3D Artist:
Krystal Sae Eua
3D Artist:
Jesse Flores
3D Artist:
James Ma
3D Artist:
Blake Sullivan
3D Artist:
Katie Yancey
3D Artist:
Jonah Austin
3D Artist:
Tyler Mele
Justin Demetrician
Graphics and Animation:
Cinco Design
Creative Director:
David Cipriano
Wendy Bryant
Russell Hirtzel
Carlos Maya

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